The World Federation of Tourist Guide Associations has appointed a South African tourist guide as its new President, reports Cape Business News.

Alushca Ritchie (pictured left, from LinkedIn), a registered tourist guide for the Western Cape, was appointed to head the internationally recognised body at the 17th biennial World Federation of Tourist Guide Associations Convention, which took place in Tehran, Iran, recently.

Ritchie has been a wine specialist for the last six years. She owns and manages a tourism business and has served as the Chairperson of the Cape Tourist Guides Association, a director on the Cape Town Tourism Board and as the Western Cape Representative of the South African Travel Services Association.

Tourism Minister Derek Hanekom congratulated Ritchie on her appointment.

“We are very proud of this global leadership achievement.

“This presents another opportunity for us to elevate the status of the guiding profession and to acknowledge the important role that our tourist guides play in providing superb visitor experiences,” said Minister Hanekom.

The WFTGA is a not-for-profit, non-political organisation comprising tourist guide associations, individual tourist guides, educational institutions and other members who have a direct or indirect association with tourist guides. It is an Affiliate Member of the United Nations World Tourism Organisation.