25-27 Jun 2017 GALLAGHER CONVENTION CENTRE, MIDRAND, JOHANNESBURG, SOUTH AFRICA
ADVISORY BOARD MEMBER
CEO of the Restaurant
Association of South Africa
The Restaurant Association of South Africa is a leading
organisation in the food and beverage sector, successfully managed under the
leadership and mentorship of Wendy Alberts.
RASA has been Wendy’s baby since its humble beginnings just
four years ago and has grown to be a powerful association that partners with
top blue chip companies, suppliers, industry associations and industry players,
as well as various high level employees in government departments, in the aim
to uplift and self-regulate the restaurant industry in South Africa.
Wendy’s in-depth knowledge on every conceivable aspect of
food, restaurants, franchising and pure people and business development in the
hospitality sector has played a major role in the success of RASA. Wendy provides a dynamic, professional and
very valuable service to the industry and is unquestionably passionate about
and dedicated to her role as CEO. Her strong, ethical and professional approach
has benefitted not only RASA, but also the many restaurants, suppliers,
industry role players, staff and clients that she promotes, develops, assists
or simply takes under her wing.
Wendy values passion:
in people, people development, training; skills upliftment; solutions;
gaps and opportunities – she represents all that is best in association-managed
businesses. She is highly resourceful and has introduced many innovations,
systems and new growth opportunities to the industry.
Her strengths include a thorough understanding of the
principles of business management, marketing, promotion, growth planning, and
the sourcing, evaluation and dissemination of relevant industry intelligence.
Wendy’s refreshing approach to negative challenges and her ability to simply
and swiftly (and almost magically) turn them into positive opportunities has
shown time and again that while the industry has grown in magnitude there is
always room for improvement.
Wendy maintains the highest levels of ethical conduct and
good association principles and demands the same from her loyal staff. With
Wendy at the helm, leading by example, RASA will continue to be instrumental in
bringing about positive change, positive growth and positive development in the