Tourism and Hospitality sector specialist, Darryl Erasmus offers the sector guest and visitor experience and quality standards consulting services in his capacity as the Principal Consultant at The CGV Experience.

Darryl, who holds a Bachelor of Commerce degree majoring in Marketing and Business Strategy has also completed the Global Executive Development Program offered by the Gordon Institute of Business Science (GIBS). He has considerable commercial experience in sales, marketing and communications in the hospitality, tourism, technology and financial services environment with emphasis on channel and distribution management.

He is well known to the hospitality sector after spending a number of years in a myriad of operational, sales and marketing roles. These experiences he garnered with well-known brands such as Protea Hotels, Holiday Inn and Crowne Plaza.

He led marketing and corporate communications efforts across Africa for the Travel Commerce Platform, Travelport, before taking up the role of Chief Executive Officer at Questek, a technology provider in the passenger transportation sector.

In his most recent role as Chief Quality Assurance Officer and executive responsible for Brand and Visitor Experience for South African Tourism, Darryl headed and guided all Quality Assurance, Brand Experience, Visitor Experience and Global Trade functions for the destination to support of the overarching South African Tourism strategies.

Darryl is a celebrated award recipient of CEO Global‘s: Building Nations Awards – Country Winner (South Africa) ; Regional Winner (SADC) and Continental Winner (Africa) in the Government: Employed Official Sector 2018.