South African born Shiree Darley attended Technikon Witwatersrand studying Interior Design. Prior to graduating in 1989 she joined one of South Africa’s leading architectural firms, Stauch Vorster Architects – gaining experience in Retail Design with projects such as the prestigious Rosebank Mall in Johannesburg. In 1991 an opportunity with Northpoint Architects addressed her yearn for Leisure and Hospitality Design. Here Shiree was closely involved with the design and implementation of the refurbishment of the Wild Coast Sun Hotel and Casino for the Client, Sun International.
This was a catalyst to her joining the world renowned Interior Design firm, Wilson Associates, for whom she headed up the South African Office for 16 years, building up a team with design commissions including Sun International properties – Sun City Resorts, Zimbali Forest Lodge, Sugar Beach Resort and Royal Livingstone Hotel. Her client base extended to other 5 Star African and Mauritian Resorts – Le Telfair Resort, Tsogo Sun’s Intercontinental Palazzo Hotel and Oliver Tambo Airport Intercontinental Hotel. Expanding the South African office’s horizons into the UAE market, Shiree’s team were assigned to design leading international resorts including the Royal Mirage Hotel, Dubai and the Shangri La Hotel, Abu Dhabi.
She also successfully secured the award for the luxurious redesign of the Blue Train, one of South Africa’s tourism icons. In 2009, DIAD secured the commission for the Emirates First & Business Class Lounges for the new Dubai International A380 Concourse.
As Founder and Chief Executive, Shiree continues to provide her uncompromising level of high quality interior design standards, innovative international experience and proven ability alongside her excellent rapport and longstanding relationships with Clients and Industry Professionals.