Alp Aksoy is the Global Account Director and  Regional Hospitality Leader at Diversey Africa, Middle East and Turkey. Alp, as one of the key opinion leaders in the sector, started working for the hospitality business about 25 years ago, and globally managed Diversey Teams for esteemed brands like Hilton, Kempinski, Wyndham, and Best Western to deliver hygiene solutions for improved guest satisfaction, safety of guest and staff, while reducing impact on environment.  He has initiated efforts with governments in Egypt, Turkey, Poland, and China to improve perception of cleanliness, and food safety in restaurants, stressing that good hygiene is a perquisite for sustainable F&B business, and life itself. He has worked over almost all continents, based out of Europe, and lately in Dubai. Alp has a bachelor degree in Physics from Boğaziçi University and holds a certificate in Advanced Management from Stanford University.