Digital Partner, M&C Saatchi Abel Partner for Digital and project lead for Metaverse expansion. With over 13yrs experience specifically in digital marketing, Melody is responsible for driving digital transformation and strategy for all our clients. Having worked as the head of content strategy at the first social media agency in South Africa in 2007, Melody has long been passionate about all things digital helping many of South Africa’s blue chip brands navigate their foray into the then scary world of digital. Since then her skill-set has continued to be honed on brands the likes of; Samsung, Toyota, Takealot group, Vitaminwater, Heineken Group, Netflix, Yardley London and many more. Additional experience includes founding and running her own successful magazine and data driven digital agency.