EXHIBITOR NEWS: Jewellery for women, crafted by women, appreciated worldwide by everyone
EXHIBITOR NEWS: Jewellery for women, crafted by women, appreciated worldwide by everyone
The PICHULIK team is a Pan-African assembly of spirited women who create everything by hand in a small studio.
Each piece takes every person’s unique contribution to create the magic of a PICHULIK ornament.
In addition, they only create jewellery for women and only outsource to women crafters to promote job creation in communities around Cape Town.
PICHULIK is sold by 27 South African and 48 international stores, including some of the top museum stores such as Pérez Art Museum Miami, the Tate in London and Zeitz MOCAA (Museum of Contemporary Art Africa) in Cape Town. PICHULIK opened their first outlet at the Watershed at Cape Town’s V&A Waterfront in 2014 followed by a store at 44 Stanley in Johannesburg.
The PICHULIK brand essence is the pursuit of imparting sacred feminine wisdom for the modern woman through organic materials like jade, shell, horn and hemp assembled in gentle forms that communicate powerful messages.
The distinguishing components of any PICHULIK piece is the rope, fabrics and unique found materials, such as fossilised shapes from Niger, brass from West Africa, recycled glass from Ethiopia, Ghanaian agate and abalone shell.
The company also has a restore wear clothing collection. Most of the garments are made from hand-dyed hemp, a fabric that yields more per acre than any other plant and benefits the soil to regenerate it. As with their jewellery, PICHULIK’s resort wear consists of high-end, tailored pieces that follows sustainable design practices and support local businesses.
PICHULIK has been featured in international publications,including Vogue UK, Condé Nast Traveller UK and Vogue Italia, L’officiel Mexico and L’officiel Azerbaijan, online platforms and local radio and television shows.
Through distilling sacred storytelling from ancient traditions, myth and an experimental use of materials and form, PICHULIK celebrates empowering feminine narratives that echo from the women who make the brand to the women who wear it.
Read this story from February 2105: Katherine-Mary Pichulik – The startup story of a South African accessories designer who transforms everyday materials into something precious
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