Airbnb's $1m investment pledge to boost African tourism
Airbnb has made a commitment to invest $1 million in community-led tourism projects across the African continent over the course of the next few years.
Airbnb, the mobile app-based hospitality booking site which allows people to make their homes or spare rooms available to visiting guests for a fee, will invest $1 million in community-based African tourism projects between 2018 and 2020, according to ITWeb.
The announcement was made at a press conference in Johannesburg, in the presence of the South African city’s mayor, Herman Mashaba, and Hermione Nevill, World Bank Group’ senior travel specialist.
The investment will be used to enable a number of initiatives, including an expanded host-training program within South African townships, enabling hosts to use the Airbnb technology and training them in hospitality.
Funds will also aim to promote sustainable and inclusive tourism through technology, with Airbnb set to host an Africa Travel Summit in Cape Town next year, with over 80 thought leaders and other travel stakeholders from across the continent descending on the Mother City during the month of May.
Airbnb and the City of Cape Town signed the hospitality platform’s first collaboration agreement with a city in Africa on Wednesday.
Under the agreement, Airbnb and the City will work together to promote the benefits of people-to-people tourism for Cape Town residents and their communities, and promote Cape Town across the world as a unique travel destination.
Since 2008, hosts on Airbnb have welcomed over 200 million guests in 191 countries. In Cape Town there are 17 600 active listings on Airbnb and hosts have earned a combined income of R762m over the past 12 months.
In the past year, hosts on Airbnb in Cape Town welcomed close to 290,000 visitors, which resulted in an estimated economic boost of R2.4bn for the city. The typical host in Cape Town earns an additional R43 400 by sharing their home for 32 nights per year.