EXHIBITOR NEWS: Sweet smell of success arrives in Johannesburg
Businesses can create a unique customer experience by engaging memory and emotions through one’s sense of smell. AllSense Group, the official distributor of ScentAir products in Southern Africa will be exhibiting at this year’s The Hotel Show Africa. ScentAir is the global leader in scent delivery solutions and scent technology, has been operating for c. 25 years and has a presence in 105 countries.
“Proven to enhance the appeal of any environment, these pioneering scent machines can be customised to reflect even the most challenging environment or brand. AllSense ensures that any hospitality experience is a memorable one” The AllSense Group specialises in the sourcing, marketing and distribution of lifestyle enabling products with a core focus on environmental fragrance delivery to leading brands, hotels and retailers in Southern Africa, Singapore, Malaysia, Australia, New Zealand and Myanmar.
“Our sense of smell emotionally impacts us up to 75 per cent more than what we see or hear. It is also scientific fact that humans are 100 per cent more likely to remember something they smell versus any of the other senses.” said Operations Manager, Lindy Venter.
AllSense will be exhibiting its key scent / fragrance capabilities at this year’s show and building on its local hospitality industry scent-platform . The company is a strong supporter of The Hotel Show Africa and believes it provides an excellent platform for exposure to their key ‘bread and butter’ clients.