Why Samsung is focused on producing smart hubs for the hospitality sector
New figures show tourist numbers were up by more than 10 per cent between January and May this year visiting South Africa compared with the same period in 2016.
“These tourists are well travelled and expect to have the same level of electronic comfort they are accustomed to at home in Europe, North America and the Far East,” says a report from Samsung, carried on www.itnewsafrica.com this week.
It focuses on Millennial visitors, who are upwardly mobile, they are wired into the world around them with the newest technology, they expect connectivity options to cater to their every need and they demand control of every aspect of their lives. Millennials, also known as Generation Y, enjoy travelling and by the year 2020, it is expected that half of all tourists will be millennials.
However, not only millennials are filling hotel rooms at South Africa’s prime holiday destinations. International tourists are also flocking to the mountains, beaches and game reserves of the beautiful expanse that is South Africa.
It says: “Traditionally hotels focussed on personal customer service and luxury, but the scene is changing. It is evolving to become an experience in technological advancement with various online and automated services to choose from, rather than only a place to stay. In the past, internet access was available at a price, today wi-fi is considered a human right and is expected, especially by millennials. Generation Y will soon be the main demographic for hotels and it is important to get a head start in understanding their expectations.”
“Samsung is collaborating with hotels to transform premier businesses into Smart Hospitality hubs where guests can walk into a lobby and a video wall informs them of local attractions and must-do activities in the area,” says Richard Chetty, Samsung South Africa Director of Services. A self-service kiosk will allow visitors to search hotel guides and top restaurants using an interactive touchscreen.
No time will be spent on hotel staff attempting to find your booking, taking your card and eventually providing you with a key card. Smart Check-in will allow visitors to receive check-in information on their mobile devices, which will also be used to open their room doors. In their comfortable, connected rooms, a smart device is used to change the air temperature, select a television channel and turn on the lights.
The business area of the hotel will have a convenient and practical Samsung E-board with touchscreen display and a Cloud Printer which can process documents from any device with easy, automatic installation. Business operations will be uncomplicated and efficient, using WLAN with AirEqualiser and, offering uninterrupted, seamless wireless connectivity.
Dining in a Smart Hospitality hub restaurant will be simple and convenient with the use of mobile devices available to place meal orders and make payments from, while video walls are met to provide patrons with jaw-droopingly vibrant entertainment.