REPORT: While Middle East hotels struggle, Africa surges
Hotels across much of the Middle East saw significant performance declines in 2017. At the same time, STR reported that Africa’s hotels achieved significant growth across all key performance indicators.
The STAR (Smith Travel Accommodations Report) program is used by the hotel industry across the world as a revenue management tool.
According to a report by HotelManagement.net this week Africa is showing strong growth while the Middle East, which has enjoyed growth envied around the world, is suffering. Even in the UAE where occupancy was up slightly but insufficient to getADR (Average Daily Rate) and RevPAR (Revenue per available room) rising, though the emirate of Dubai’s increase in cheaper rooms thanks to its huge mid-market hotel growth had an effect on the figures.
Across the Middle East region, occupancy fell 1.1 percent to 65 percent. ADR declined 4.5 percent to $164.33 as RevPAR dropped 5.6 percent to $106.89 in response.
The report said: “Kuwait, in particular, saw shaky results this past year, as ADR dropped 4.7 percent to KWD62.17 for the third consecutive year. December 2017 was the first month of the year to see year-over-year growth in ADR, which increased 8.3 percent, since July 2016.”
Occupancy in the UAE increased just 0.5 percent to 75.1 percent last year – not enough to get ADR and RevPAR rising. ADR came in at AED599.58 after a 3.8-percent decrease while RevPAR dropped 3.3 percent to AED450.04.
STR analysts said that supply growth continues to shift the scales in Dubai’s ADR, especially as the emirate bulks up on new hotel projects ahead of the 2020 World Expo. The market, which the upscale sector has historically dominated, is showing a surge in the midscale hotel sector growth.
Meanwhile, Abu Dhabi is following a similar trend at a smaller scale due to its smaller market size. New cultural attractions include the Louvre Abu Dhabi, which opened in November 2017, and additional museums along with its new hotel development projects. STR predicts that both rising oil prices and sustained growth in the non-oil sector will drive economic expansion in the emirate this year, allowing the economy to rebound from relatively low performance levels in the past 12 months.
Overall Africa’s hotel market fared better than the Middle East did last year with performance ratings. Occupancy grew 5.6 percent to 58.0 percent as ADR rose 7.4 percent to $104.15 and RevPAR reached $60.43 after a 13.4-percent increase.
STR analysts reported the weakened South African rand helped boost the market’s demand over the past two years. However, supply growth has overshadowed this rise in demand, pushing occupancy levels down slightly last year in a 0.5-percent decline to 64.0 percent. The decline did not affect ADR and RevPAR as rate grew 3.9 percent to SAR1,219.07 and RevPAR grew 3.3 percent to SAR780.21.
Cape Town has seen a significant surge in demand thanks to improved flight accessibility. Additionally, the Cape Town International Convention Centre’s recent expansion has increased corporate demand and drawn market share away from Johannesburg.
STR predicts Cape Town’s increasing popularity in both tourism and corporate demand may steal hotel business from Johannesburg and Sandton.
**STR Hotel data benchmarking for more than 6.8 million hotel rooms worldwide with the STAR Report from STRGlobal. The STAR (Smith Travel Accommodations Report) program is used by the globalhotel industry as a vital revenue management tool. The report benchmarks ahotel’s performance against its competitive aggregate and local market. The STAR program tracks and delivers monthly, weekly and daily data.