As a multichannel platform with reach across the continent, Ojimah will advocate for ‘Brand Africa’, enhancing the image of the region on the global stage through positive stories from across the tourism sector.

The agreement will also see UNWTO and Ojimah enhance the tourist experience and help destinations become more competitive and resilient as they recover from the impacts of the pandemic. Additionally, recognising the sector’s potential to advance sustainable development and growth, the partnership will focus on supporting local communities, including through the creation of jobs.

Looking beyond the short-term recovery of African tourism, the Memorandum of Understanding signed by UNWTO and Ojimah also sets out plans to work with African governments to enhance connectivity across the continent. Priorities include embracing innovation to improve visa facilitation policies, above all through the expansion of e-visas, allowing for smooth and seamless travel between destinations.

Sustainable tourism

“We are happy to be working together with the UNWTO to support sustainable tourism, tell Africa’s story positively, and through our digital platform, help drive the recovery of tourism across Africa,” says Mike Tavares, Ojimah CEO.

Courtesy of Bizcommunity – read full article here.