Daniella is widely recognised as a spa and wellness industry pioneer, innovator and expert. She founded dR Global in Year 2010 and consults across the sector in conceptual development, retail and distribution, operational management and strategic planning. Her specialty is for development and operations within the Middle Eastern region and bridging the gap between the international spa world and building cultural awareness for spa and wellness evolution.
Prior to dR- Global she founded and developed Spa Resources International LLC (SRI), creating a one stop shop for spa development; comprising of internal divisions of distribution and training, recruitment and HR, new concepts, project and operational development. A natural progression was to identify the training needs and development of exceptional spa education and the opening of The Academy of Spa Management and Cosmetology (previously known as CBI).
Daniella’s debut to the Middle East was in 1997 when she joined the Wafi Group (part of MKM Commercial Holdings) when she became involved in the design, initial operations, staff recruitment, development and overall management of the Cleopatra’s Spa, Pharaohs’ Club and Hair@Pyramids.
She is also a certified teacher in holistic therapies and a practitioner of pre- and post-treatments for plastic surgery. Amongst her many achievements, Daniella has managed to run her own holistic center in UK.
In 1995, Daniella joined Chiva Som, the world renowned, dedicated Health Resort in HuaHin Thailand. She established their training operations and became the Director of Health & Leisure.
For the past 15 years, Daniella’s extensive knowledge of the spa industry, has led her to actively chair many international spa and wellness seminars in the United Arab Emirates, Finland, Slovenia, Sweden, United Kingdom, Asia, Russia, Hungary, Slovenia, Central Europe, Australia, Thailand, USA, Philippines and India amongst many locations.
Her projects led to extensive travel across the Middle East to consult in a variety of projects in Egypt, Kuwait, Saudi Arabia, Qatar, Oman, Mauritius, Africa, Afghanistan, India, Russia, Pakistan and beyond.