Currently driving the group towards a multi-national footprint as Genius Loci, a leisure and destination branding and design firm and GLSW, a specialised wayfinding strategy and signage design consultancy. My current responsibilities include chairing the board, advancing the growth strategy of the group, strategic planning, financial planning and projection, business development, and creative direction across the branding and wayfinding businesses.
He is a brand strategist and multi-discipline designer with a diverse set of skills and knowledge in consulting to large scale, mixed-use and complex experiential customer environments. Experience includes brand development for global and regional FMCG, retail, luxury and leisure brands and directing wayfinding projects for some of the most iconic developments in the Middle East region.
His ongoing effort is to maintain an involvement in significantly sized projects, and solving long-term and complex challenges within selected development design disciplines, is balanced by the satisfaction of working on strategic planning and design for boutique resorts and independent, locally created food and beverage brands.