Secure new customers and be a part of the revitalisation of Africa’s hotel and hospitality sectors
Following the move to a new venue, the Hotel & Hospitality Expo Africa will be in Cape Town again for its 9th edition. This is a must-attend event for everyone involved in supplying and / or buying for the hotel and hospitality market across sub-Sahara Africa.
Exhibiting at the show puts your company in front of thousands of regional and international buyers from hotels, restaurants and resorts. Our carefully curated show sectors ensure that you are perfectly positioned to meet your target clients.
Why partner with us in 2026?
Boost your sales by finding new business and reconnecting with old customers
Promote the benefits of your solutions for revitalizing the hotel and hospitality industries
Identify and engage key buyers
Interact with industry leaders
Establish thought leadership in the market
Unleash the Power of African Hospitality Innovation!
Step into the forefront of innovation with our latest report, 'Africa Embraces Innovation in a New High-Growth Era.' This year's findings showcase an industry poised for remarkable expansion.
Key Insights:
- Dynamic responses from 537 industry leaders across 30 African countries.
- Unveiling strategies for digital transformation, AI integration, tourism resilience, and impactful ESG measures.
Products key buyers are looking for
Exhibiting at the show puts your company in front of thousands regional and international buyers from hotels, restaurants and resorts. Our carefully curated show sectors ensure that you are perfectly positioned to meet your target clients.
KITCHENS & BATHROOMS
INTERIOR DESIGN & TEXTILES
CLEANING & HYGIENE
BED & BEDDING
FOOD SERVICE & EQUIPMENT
HOSPITALITY TECHNOLOGY & SECURITY
FURNISHING DECOR & LIGHTING
WELLNESS, RECREATION & SPA
OPERATING SUPPLIES & EQUIPMENT
Visitors attend from across the world
See what our buyers had to say and why they attended
of visitors have said that attending the
event is important to their business
of visitors were satisfied with their
experience of the event
of visitors are likely to attend the
event next vear
discover the latest product
innovations/trends
find new products/
suppliers
network with industry
professionals
meet with current
suppliers
Meet key buyers in the hospitality sector
- General Managers
- Finance Manager/Directors
- Owners
- Head of Procurement
- Procurement Specialists
- Buyers
- Procurement Head of Departments
- Purchasing Officer: Food & Beverage
- Procurement Manager: Operating Equipment & Supplies
- Operators
- Restaurant Owners & Managers
It was a well-attended show, and I’m confident it will continue to grow alongside the Western Cape. The Fresh Press values this platform to showcase our brands and connect with new customers.
David Nourse - Exhibitor
The Fresh Press
The Hotel & Hospitality Expo provided an excellent platform to showcase and position Santam Insurance’s tailored solutions for the hospitality industry.
Juan Fourie - Exhibitor
Santam
Why B2B exhibitions work
86%
of attendees have not been seen by your sales force in the last 15 months
76%
of decision makers ask for a quote at the show
85%
of decision makers believe that going to shows saves them time and money
67%
of all attendees represent new prospects
2025 Sponsors and partners
