Secure new customers and be a part of the revitalisation of Africa’s hotel and hospitality sectors
Following the move to a new venue, the Hotel & Hospitality Expo Africa will be in Cape Town again for its 9th edition. This is a must-attend event for everyone involved in supplying and / or buying for the hotel and hospitality market across sub-Sahara Africa.
Exhibiting at the show puts your company in front of thousands of regional and international buyers from hotels, restaurants and resorts. Our carefully curated show sectors ensure that you are perfectly positioned to meet your target clients.
Why partner with us in 2026?
Boost your sales by finding new business and reconnecting with old customers
Promote the benefits of your solutions for revitalizing the hotel and hospitality industries
Identify and engage key buyers
Interact with industry leaders
Establish thought leadership in the market
Unleash the Power of African Hospitality Innovation!
Step into the forefront of innovation with our latest report, 'Africa Embraces Innovation in a New High-Growth Era.' This year's findings showcase an industry poised for remarkable expansion.
Key Insights:
- Dynamic responses from 537 industry leaders across 30 African countries.
- Unveiling strategies for digital transformation, AI integration, tourism resilience, and impactful ESG measures.
Products key buyers are looking for
Exhibiting at the show puts your company in front of thousands regional and international buyers from hotels, restaurants and resorts. Our carefully curated show sectors ensure that you are perfectly positioned to meet your target clients.
KITCHENS & BATHROOMS
INTERIOR DESIGN, FIT-OUT & LIGHTING
FM, CLEANING & LAUNDRY
OUTDOOR FURNITURE, POOL & SPA
TABLEWARE, HORECA & FOOD SERVICE
HOSPITALITY TECHNOLOGY & SECURITY
FURNISHINGS & DECOR
WELLNESS & SPA
OPERATING EQUIPMENT & SUPPLIES
Visitors attend from across the world
See what our buyers had to say and why they attended
of visitors have said that attending the
event is important to their business
of visitors were satisfied with their
experience of the event
of visitors are likely to attend the
event next vear
discover the latest product
innovations/trends
find new products/
suppliers
network with industry
professionals
meet with current
suppliers
Meet key buyers in the hospitality sector
- General Managers
- Finance Manager/Directors
- Owners
- Head of Procurement
- Procurement Specialists
- Buyers
- Procurement Head of Departments
- Purchasing Officer: Food & Beverage
- Procurement Manager: Operating Equipment & Supplies
- Operators
- Restaurant Owners & Managers
Culinary Equipment Company had a great showing at the show, the stands are easily accessible and open easily for the public to see the products and services being provided the marketing freedom to have our own tools and marketing material is also a bonus for the exhibitors.
Digital Marketing Specialist
Culinary Equipment Company- EXHIBITOR
The event was perfect, and I learnt a lot on the event on how to run and marketing my business/ brand, how to approach potential clients and making new contacts. Overall, I am more than happy about the event. looking forward for the next coming exhibition.
Lesiba Maleka
Director, Modi Hydroshop - EXHIBITOR
Great opportunity to meet a broad market segment, especially to promote our Branding option on our full product range. Thanks to mg for hosting a great show!
Charmaine Poulter
Johannesburg Manager, Woodline - EXHIBITOR
We as a company have made some great new partners in the trade, we have met so many new leads, and we have already had meetings with them.
Eugene Botha
CEO, Caffeluxe - EXHIBITOR
I learnt a lot from my fellow panelists and appreciated the sharing of interesting developments within our industry. It is wonderful to note the resilience of the players in our sector and I commend all who have stuck through in these difficult times. The return of the physical exhibition has shown how hungry we all were for human interactions and exchanges. Long may it last and wishing everyone good health and great recovery of our businesses going forward.
Lindiwe Sangweni-Siddo
Chief Operating Officer, City Lodge Hotel Group City Lodge Hotel Group - SPEAKER
Why Africa is the perfect market
TOURISM
is the largest contributor to GDP across the African continent.
289
hotel construction projects underway in Africa.
75,155
new hotel rooms are in the African pipeline.
6
of the world’s fastest growing economies are in Africa.
Why B2B exhibitions work
86%
of attendees have not been seen by your sales force in the last 15 months
76%
of decision makers ask for a quote at the show
85%
of decision makers believe that going to shows saves them time and money
67%
of all attendees represent new prospects
90%
of attendees have significant procurement activities planned in the next 12 to 15 months.
50%+
of visitors attend for the first time
X6
Every dollar invested in a trade show typically yields a 6-dollar return
2025 Sponsors and partners
