11 – 13 June 2024

Sandton Convention Centre,
Johannesburg, South Africa

Exhibit

Secure new customers and be a part of the revitalisation of Africa’s hotel and hospitality sectors.

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Secure new customers and be a part of the revitalisation of Africa’s hotel and hospitality sectors

Now in its 7th year, the event has been renamed to the Hotel & Hospitality Expo Africa. This is a must-attend event for everyone involved in supplying and / or buying for the hotel and hospitality market across sub-Sahara Africa.

Exhibiting at the show puts your company in front of thousands of regional and international buyers from hotels, restaurants and resorts. Our carefully curated show sectors ensure that you are perfectly positioned to meet your target clients.

Why partner with us in 2024?


Boost your sales by finding new business and reconnecting with old customers


Promote the benefits of your solutions for revitalizing the hotel and hospitality industries


Identify and engage key buyers


Interact with industry leaders


Establish thought leadership in the market

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Unleash the Power of African Hospitality Innovation!

Step into the forefront of innovation with our latest report, 'Africa Embraces Innovation in a New High-Growth Era.' This year's findings showcase an industry poised for remarkable expansion.

Key Insights:

  • Dynamic responses from 537 industry leaders across 30 African countries.
  • Unveiling strategies for digital transformation, AI integration, tourism resilience, and impactful ESG measures.

Products key buyers are looking for

Exhibiting at the show puts your company in front of thousands regional and international buyers from hotels, restaurants and resorts. Our carefully curated show sectors ensure that you are perfectly positioned to meet your target clients.

RETAIL FRANCHISE

KITCHENS & BATHROOMS

INTERIOR DESIGN, FIT-OUT & LIGHTING

FM, CLEANING & LAUNDRY

OUTDOOR FURNITURE, POOL & SPA

TABLEWARE, HORECA & FOOD SERVICE

HOSPITALITY TECHNOLOGY & SECURITY

FURNISHINGS & DECOR

HOSPITALITY FRANCHISE

OPERATING EQUIPMENT & SUPPLIES

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Download our Event Brochure

The three-day experience serves the industry by showcasing innovative products, the newest solutions, vital content and inspiring features in the hotel and hospitality industry. The Hotel & Hospitality Expo Africa will be back on 11 – 13 June 2024 at the SANDTON CONVENTION CENTRE, JOHANNESBURG, SOUTH AFRICA. Download our event brochure to find out more about exhibiting.

Hear what our exhibitors have to say

Find out from a selection of our exhibitors about their experience and why they chose the Hotel & Hospitality Expo Africa platform
to showcase their products.

Visitors attend from across the world

See what our buyers had to say and why they attended

 


of visitors have said that attending the
event is important to their business


of visitors were satisfied with their
experience of the event


of visitors are likely to attend the
event next vear


discover the latest product
innovations/trends


find new products/
suppliers


network with industry
professionals


meet with current
suppliers

Meet key buyers in the hospitality sector

  • General Managers
  • Finance Manager/Directors
  • Owners
  • Head of Procurement
  • Procurement Specialists
  • Buyers
  • Procurement Head of Departments
  • Purchasing Officer: Food & Beverage
  • Procurement Manager: Operating Equipment & Supplies
  • Operators
  • Restaurant Owners & Managers

Culinary Equipment Company had a great showing at the show, the stands are easily accessible and open easily for the public to see the products and services being provided the marketing freedom to have our own tools and marketing material is also a bonus for the exhibitors.

Digital Marketing Specialist

Culinary Equipment Company- EXHIBITOR

The event was perfect, and I learnt a lot on the event on how to run and marketing my business/ brand, how to approach potential clients and making new contacts. Overall, I am more than happy about the event. looking forward for the next coming exhibition.

Lesiba Maleka

Director, Modi Hydroshop - EXHIBITOR

Great opportunity to meet a broad market segment, especially to promote our Branding option on our full product range. Thanks to mg for hosting a great show!

Charmaine Poulter

Johannesburg Manager, Woodline - EXHIBITOR

We as a company have made some great new partners in the trade, we have met so many new leads, and we have already had meetings with them.

Eugene Botha

CEO, Caffeluxe - EXHIBITOR

I learnt a lot from my fellow panelists and appreciated the sharing of interesting developments within our industry. It is wonderful to note the resilience of the players in our sector and I commend all who have stuck through in these difficult times. The return of the physical exhibition has shown how hungry we all were for human interactions and exchanges. Long may it last and wishing everyone good health and great recovery of our businesses going forward.

Lindiwe Sangweni-Siddo

Chief Operating Officer, City Lodge Hotel Group City Lodge Hotel Group - SPEAKER

Uncover a world of features waiting to be explored

Hotel & Hospitality Workshops

We understand the importance of training and education and that’s why we offer educational content at the show.

Read more

Enterprise Development Pavilion

With the mission and vision of developing the sector, and for the second year we will feature an Enterprise Development Pavilion at the Hotel & Hospitality Expo Africa which provided a platform for amazing SMMEs to gain market access and exposure to key industry buyers and thereby enhance their business.

Read more

Why Africa is the perfect market

TOURISM

is the largest contributor to GDP across the African continent.

289

hotel construction projects underway in Africa.

75,155

new hotel rooms are in the African pipeline.

6

of the world’s fastest growing economies are in Africa.

Why B2B exhibitions work

86%

of attendees have not been seen by your sales force in the last 15 months

76%

of decision makers ask for a quote at the show

85%

of decision makers believe that going to shows saves them time and money

67%

of all attendees represent new prospects

90%

of attendees have significant procurement activities planned in the next 12 to 15 months.

50%+

of visitors attend for the first time

X6

Every dollar invested in a trade show typically yields a 6-dollar return